Marketing automation was created to provide a solution to the need for companies to carry out their marketing processes in an agile and efficient manner to achieve their objectives in less time.
Marketing automation was created to provide a solution to the need for companies to carry out their marketing processes in an agile and efficient manner to achieve their objectives in less time.
In addition, according to Forrester, all the companies that have used a tool to carry out marketing automation managed to increase their sales by 10%.
Without a doubt, the relevance that marketing automation has acquired in the different marketing strategies of companies and the benefits that its correct use brings is demonstrated through these data.
Marketing automation is more than a methodology that is applied through some software to automate the processes of a previously defined marketing strategy. Through it, companies can carry out functions that would naturally be very difficult to execute, achieving a higher rate of efficiency, better results, and greater control and monitoring of them. At present, the importance for businesses to establish personalized direct links with all their clients has been more than demonstrated. For a small company with a small structure, it is straightforward to carry out this process manually.
Used correctly, marketing automation offers excellent results for all companies. With its correct execution, it is possible to establish a more personalized contact with your clients and more efficient time management.
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