1. Review Your Goals Before Automating Your Current Process
Six Tips For Implementing Marketing Automation: Because marketing automation makes life easier for marketers, perhaps by integrating it into your strategy, the first thing you’ll want to do is automate everything indiscriminately. Six Tips For Implementing Marketing Automation Although it’s a good idea, take a moment to review your goals before you start.
2. Try To Integrate Marketing Automation Into Your Inbound Marketing Strategy
Inbound is about delivering valuable content that aligns with the needs and interests of your customers. This should not change when you start implementing marketing automation. It should improve communication since you can provide the content they are looking for at the exact moment they are looking for it.
3. Forget Generic Messages
With marketing automation, there is no need to send a broad and generic message to your entire contact list that will end up being deleted or marked as spam because it is irrelevant. Delight your customers by personalizing your emails with their first name
4. Send Specific And Well-Targeted Content To A Limited Audience
Deliver content to people who are searching for it. Put yourself at the feet of your customers for an instant. Imagine that you interact with a company; maybe you downloaded a content offer and like what you read. Six Tips For Implementing Marketing Automation The following email you receive is on an entirely different topic that has nothing to do with what you’ve already consumed.
5. Always Keep Your Current Customers In Mind
Selling new businesses and closing customers is hard work. Many companies focus so much on generating new revenue that they forget about their current customers: those who already have an affinity with what they sell and with whom the probability of closing sales is 60 to 70%.
6. Design Interaction Campaigns With Your Customers To Pamper Them
Keeping your customers involved with content marketing strategies is an essential piece for the growth of your business. Nurture those relationships by continually sending targeted content to your customers that will educate them and encourage them to return to your company for your leadership and expertise.