Bad SEO practices have been surprising, thanks to the poor implementation of the increasingly popular guides and video tutorials on organic positioning or an unprofessional attitude of dubious reliability on the part of marketing agencies.
Be that as it may, many users need help with positioning their website despite having tried everything they have read on the internet or having put themselves in the hands of a professional.
Today at Grupo DW, we are going to teach you how to identify the most famous bad SEO practices that many first-timers and so-called professionals carry out daily, consciously or unconsciously.
Keyword Saturation In The Content
This is one of the most typical rookie mistakes that, surprisingly, can be detected on some pages reviewed by professional SEOs. Logic makes us think that if Google uses Keywords to position the content, the more we use, the better the rating we will obtain from the searches. I wish it were that easy, but further from reality.
Bad SEO practices related to keywords often result in content in which keyword saturation exceeds 15%. Google penalizes those URLs in which it detects excessive use of keywords, as it interprets that it is trying to deceive the user into believing that the content may be helpful to them. Remember that what Google values most when indexing a page is that its content is quality. An optimal keyword quantity index should always be around 5% to avoid possible penalties from the search engine.
Duplication Of Content
Another tremendous bad SEO practice is copying third-party content without citing the author. Less experienced web admins or fraudulent professionals use content duplication to try to achieve indexing similar to the source. The reality is that copying content is highly frowned upon by the search engine. Not only does it denote a lack of professionalism, but Google can penalize our website when detecting such duplicity.
Related to this, there may be duplicate content from our page if we are not careful when migrating to a new domain. The search engine will interpret this oversight as the same content, which will affect the organic positioning of the new domain.
Links And Bad SEO Practices
Link-building strategies are a very effective tool when it comes to achieving good organic positioning. Google Robots establish that if a website receives many external links, it is because its content is of quality and attractive to users. Based on this, many unscrupulous communication agencies promise their clients exponential growth in their positioning thanks to supposed linking strategies.
In reality, what these companies do is buy links in what are known as link farms, internet repositories that link massively to websites. This is a bad SEO practice that Google especially punishes, and it is one that we can detect most easily since, by using any SEO tracking tool, we can monitor the volume of incoming links. Any sudden change in the graph denotes that the website is being linked from one of these repositories.
Google wants the links a website receives to be natural, that is, due to the quality of the content. Buying links is one of the worst SEO practices seen by search engines, and if we are classified as a portal that has bought links, we can suffer a severe penalty and see our organic positioning on the floor.
Now that you know how to identify which SEO actions can give you more than one headache, you will no longer have a problem when putting your knowledge about web positioning into practice. These tips can also help you evaluate the work of the communication agency that is carrying out the organic positioning of your page and know if they are implementing any of these bad SEO practices.