How To Create A Conversion Process From Visitor To Lead? You have often heard about how lead conversion processes are essential to a Digital Marketing strategy. But do you know what it is and what it is for? Or how to use it successfully?
Don’t worry, and here we will answer all your questions.
The lead conversion process is when the user executes a necessary action within your strategy according to the objectives established in the Digital Marketing Plan. The user stops being an Internet user to become a lead. You can only achieve a specific goal with an established conversion process. Conversion Process From Visitor To Lead?
The Lead Conversion Process Is Made Up Of The Following:
- Call to action
- Landing page
- TYP
Call To Action (CTA)
It is a button that encourages the visitor to act. Commonly they are content to offer, which links to a landing page. To create a successful CTA, you must draw the user’s attention visually, which leads to action. It is recommended to include keywords that are consistent with the content and landing page. Conversion Process From Visitor To Lead?
“Do you know that 1-2% is the click-through rate for a CTA? Impress the user with easy and simple messages in which they only have to click”
Landing Page
It is a page designed to convert visitors into leads. Through a form, user information is collected, becoming a lead. The landing page should have an action-oriented header. Therefore, clear and concise wording is recommended, where the value and content offered are explained. Conversion Process From Visitor To Lead?
“The visual design is an essential part of this process, which is why it must have an attractive visual appearance at all stages, which captures the user’s attention.”
At this stage, adding icons to share on social networks is essential, allowing greater dissemination of the message. A happy lead will want to share your content with their community. Conversion Process From Visitor To Lead?
Thank You Page (TYP)
Here the conversion process ends. You can provide more information and thank him by redirecting the lead to a thank you page. Allowing users to move through the buyer journey, adding links to which they can access content offers interesting for their profile.
The most important thing is to test changes and analyze results. So that
Identify which actions generate the best results. Remember, you can only achieve a specific goal with an established conversion process. Conversion Process From Visitor To Lead?
You already know how to build a conversion process. If you want to know more about digital marketing, Please see our blog post articles.
Also Read: Improve Your Website Thanks To Google
