Sell Online – Now It Pays To Run An e-shop: They have shuffled the counselling cards in online and stone sales in recent months. While many stone shops remained closed and only turned into merchandise dispensaries, e-shops were also used by those who, until the last minute, rejected the upcoming changes and preferred to buy in the stone shop. And we all found out the benefits of this purchase.
The pandemic has accelerated the transition of many businesses online. Shops or restaurants that did not have an e-shop or had it in low quality began to plan their start very quickly. Sell Online They have improved technology, fine-tuned the purchasing process and entered online. However, in the flood of competition, those who invest in advertising and have a firm pricing policy still have the leading positions.
Although some brands are already calling for awards, big players can afford to move with the prizes. Those who can have goods in stock also have a great advantage. With a shortage of goods, this is one of the competitive advantages where you can push your pricing policy and limit discounts or free shipping.
Start Taking Even Better Care Of Your Customers.
Beginners and small e-shops have trouble competing with market leaders. When prices are adjusted and costs are added up, they end up with zero profit or even red.
There are several inspirations to improve the situation. If you can’t afford to reduce the price of goods or give free shipping, strengthen customer service. Sell Online Select multiple shipping options or multiple payment methods. The e-shop has one option – cash on delivery or a PayPal system.
Although payment gateways are m ore financially demanding and their implementation into the system requires the intervention of a programmer, customers will appreciate them. Ideally, payments work via mobile. Sell Online Some e-shops use a QR code to speed up the payment process. The customer scans it, payment is made immediately, and you can ship the goods. Great. Customers are very patient about the delivery date.
Our Daily Data
How are your customers behaving on the site? Why does the shopping process end at the checkout? How many pages will they view? You will get answers to these and many other questions through analytical tools.
Today, we collect so much data that the systems allow them to evaluate each user’s behaviour and then customize the ads and the appearance of the website. Observe the information.
The most common tool for data collection and monitoring is Google Analytics. With the right e-commerce chapter set up, you have a massive amount of data at your disposal. For example, if you need to find out where your customers are clicking or why they are leaving the shopping process, try the Hotjar analysis tool. Even in the basic unpaid version, you will get data on which places visitors to the site click on.
Through video recordings, you will find out what they are doing on the site, and this information will also help you in many ways to leave the site. These are usually details – incomprehensible text, incorrect requests, etc., but you can also reveal critical shortcomings.
Work to eliminate bugs from the site, make it easier for visitors to navigate your site, and turn them into shoppers.
Choose experts for comprehensive data analysis, don’t just rely on your intuition. Many metrics can be applied. The data will always tell more, and you will find that in many cases, you were wrong.
SEO: Fight For A Position In The Search
Your customers enter products you sell into Google but don’t see you. Neither on the first nor the second page. One solution is to run Google Ads, and another solution is to turn on SEO.
Search engine optimization is a long-term process that will put your e-shop in a higher position in organic search on Google than it is now.
Is It Worth Doing SEO Optimization For An e-shop?
It pays to invest Money and time in SEO. Many platforms also have search engine optimization in their functionality. You must fill in this information. Make captions for pictures where needed.
Each page should have a meta title and meta description that must adhere to the prescribed number of characters. However, remember that you are not writing for search engines but people. Write clearly and always try to use the keyword or phrase in the first part of the sentence. You may not seem to be able to write like that. But it takes a bit of training or entrusting it to an experienced spear.
You don’t have to pursue the highest positions. However, basic ON Page SEO is recommended for you to do.
Promote The Brand, Make Yourself Visible
Use relevant communication channels to make your brand visible. If your target group is on social media, reach them there. Think about the comprehensibility of the contributions and, at the same time, positive emotions. Sell Online Make such contributions so that people know who you are and that they remember you. Did, for example, make a powerful advertisement some time ago. And we will all certainly remember the screaming green man.
Try to get positive reviews for your e-shop and publish them on your website or social networks. For some price search engines (Heureka), rating from people is essential. For example, Heureka sends the evaluation form to the shoppers, and subsequently, the e-shops receive badges from the customers according to the evaluation results and thus various benefits. In addition, customers prefer e-shops with positive ratings and positive reviews.
Respond to comments, both positive and negative. Always try to turn the discussion to a positive level. In case of negative comments, transfer the communication to the messages or request the sending of contacts to the messages or e-mail and contact the customer.
Cook Quality Content For Your Visitors, Customers And Fans
Do you have a blog? What social networks are you on? If you don’t have a blog, start with it as soon as possible. The blog helps improve Google’s position and brings the information that customers are looking for. Write about what they want to read. Find topics related to your product or your business. Sell Online There are many ways to start writing a blog. It is essential to create and maintain a certain regularity. It’s better to publish one blog a month than if you only post one blog and the page stays blank.
Take a noted blog with you and write down ideas or topics. You can’t think of much on the computer. It’s great for recording thoughts. Use the one you have on your phone or download the app. You can write a blog post very quickly from such entries. Set deadlines and adhere to them. If you don’t want what we understand, contact the spearmen. They will do it for you and on time.
Do you have an e-shop and do not know how to proceed? Maybe it wants a different strategy. We know if we do it. We will help you improve numbers and communication.