Storytelling: The Art Of Telling A Story And Making Your Client Fall In Love. Through a narrative, storytelling manages to communicate a message, connecting the user with the brand.
To implement successful storytelling, it is essential to define the main message. This will have a context and atmosphere where emotions will be aroused, and you will connect with your buyer. Storytelling: The Art Of Telling A Story
This should be short, efficient, and authentic. A point of connection must be created between what happens to the maraca and what happens to the buyer persona, allowing the user to be part of the narrative.
What Is The Structure Of Storytelling?
To create storytelling, it must have a defined structure:
Beginning:
The story is presented, and the characters are shown. It is an introduction where the user will know the story’s face, which he will be a part of. Storytelling: The Art Of Telling A Story
Knot: the most important events take place. It is where the conflict or action arises.
Denouement: the solution to the conflict is given, and here the story ends.
In his book “How to build a storied brand,” Donald Miller shows how a brand’s narrative must be straightforward. In storytelling, the audience should always know who the hero is, the brand’s promise, and who the hero must win to achieve it.
Within this magical narrative, the user must be clear about what will happen if the hero fails and what will happen if the value offer is fulfilled.
If the audience cannot answer these basic questions, the message has not been successfully communicated. Currently, there are endless products and services which supply the exact needs.
Therefore, the creation of storytelling allows brands to differentiate themselves through how they tell the story of their value offer.
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