1) Adobe Marketing Cloud
The Best Marketing Automation Tools: “Best Fit” Category This marketing automation tool is a platform that combines content management, campaigning, personalization, and B2B marketing solutions. In short, a comprehensive explanation of the most complete.
A specialized marketing solution for eCommerce, of which the MarTech report highlights its value for money. The Best Marketing Automation Tools: “Best Fit” Category It is focused on collecting customer data, transforming it into insights, and using it to respond in real-time without requiring the user to have IT skills.
This tool is “the largest independent marketing platform in the world.” Of course, its figures are pretty impressive: 350 million interactions per day, 4.2 million customer registrations from more than 150 countries, and 37 languages.
A platform focused on customer experience and data management for B2C companies. One of its most notable features is the artificial intelligence functionalities, such as predictions and product recommendations.
5) IBM Watson
This tool is based on cognitive computing, which tries to get closer to the way humans process information. The Best Marketing Automation Tools: “Best Fit” Category Your automation solution is powered by the latest machine learning and works across a multi-cloud environment.
A growth marketing platform for cross-channel customer engagement that promises to create fully personalized customer experiences seamlessly.
The most remarkable thing about this marketing automation tool is its open-source solution. That is, it is available to all users for free. It has over 1,000 contributors and is available in 35 languages.
A complete marketing automation solution with features like lead generation, lead nurturing, email marketing, social media integration, sales automation, and CRM integration. The Best Marketing Automation Tools: “Best Fit” Category Offer unlimited customer support, even during the free trial.
A multi-channel distributed marketing tool that relies on the power of data. It is implemented exclusively in the cloud and, according to MarTech Advisor, stands out on its excellent value for money.
10) Selling Marketing Cloud
It is a sophisticated B2C marketing platform that enables marketers to maximize every moment they engage with their consumers. Deliver highly personalized and relevant experiences across all channels and devices, delivering value at scale.
Also Read: Marketing Automation And How It Works