What Is Experiential Marketing? generates a direct experience for consumers with the brand instead of just sending them messages. Experiential marketing uses brand activations with which it builds an emotional bridge with people thanks to what they have experienced.
For an experiential marketing strategy to be successful, it must comply with certain aspects to make a significant connection with the people it is directed to
It is essential that when planning a brand activation, it is taken into account that it must cover all the channels and points of contact of the company with which it has a relationship with its target audience
You will notice that there are three concepts that you must have defined in your global marketing strategy: who are your buyer personas (that is, the representations of your ideal clients, their behaviors, what they want to solve, their lifestyle, etc.), which is their buyer’s journey and where do you find them at each stage and what are the touchpoints with your brand that you want to take advantage of.
Sometimes, people who are not in marketing have difficulty understanding that it’s not all about qualitative goals. In other words, a higher number of sales is the goal of all efforts, but sometimes you must use other purposes so that the inbound cycle does not lose momentum.
3.A creative team
Put yourself in the hands of an innovative team that understands what you want to get to work, whether it’s part of your company or you’ve hired an outside agency. You must first understand the goals and then come up with the idea that puts that into practice in an engaging, positive, and memorable way. In addition, you can adapt face-to-face events to digital
Find a key performance indicator (or KPI) to help you measure the success of your strategy based on your main objective. If you also consider other goals (perhaps your brand activation seeks to capture leads from possible influencers for future efforts, but it was also a successful engagement on your social networks, and your audience grew), record the corresponding indicators.
Also Read: Four Key Factors To Succeed With Your Sales Strategies
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