What Is The Buyer Persona? Do you know your current and potential consumers? Would you know how to identify their behaviors or motivations? Understanding these aspects in depth is essential to make a good Marketing strategy. For this reason, in today’s post, we will discuss the buyer persona. Do you know what it is? Keep reading!
The buyer persona is a semi-fictional representation that helps us define and get to know our ideal client in detail. It is based on demographic data, behavior patterns, motivations, objectives and challenges.
Having identified buyer personas in our Marketing strategy allows us to:
Depending on the type of business, it can be from 1 or 2 to 20 buyer personas. Starting in the market will be enough to start with a little and add more as you get more information.
To create your buyer personas, it is necessary to investigate with actual data through surveys, interviews or relevant information from your current and potential customers.
In interviews, it is advisable to take into account the following tips to ensure that the information is as close as possible to reality:
On the other hand, in addition to surveys and interviews, you can also obtain precious information from:
Once the information from the above sources has been identified and analyzed, you must answer a series of questions to develop a scheme for your buyer persona. Typically, the questions will depend on the type of business, product or service you own and the answer you are looking for. However, we propose some guiding questions:
In addition to these questions, it includes the most common complaints that your buyer persona can present in the sales process, identifiers that help you to know their preferences, and accurate quotes that your customers have been able to leave in interviews or other sources of information.
By answering these questions, you will be able to create the profile of your buyer persona. You can include more questions that help you identify and develop them and what is related to your company, product and service. Also, to make it more realistic, you can include an image and a name that characterizes that buyer persona.
As you can see, there are all advantages to having your buyer personas identified in your business. It will allow you to create a good Marketing strategy and to know and communicate better with your customers.
Also Read: The Briefing Of Marketing or Advertising
Currently, many companies have implemented automatic communication systems on their websites, with the aim of…
Let's start with the definition. A VPN (Virtual Private Network in English or Virtual Private…
Our clients often ask us this question thinking that there is an optimal or closed…
Suppose you are the owner of a small or medium-sized business. In that case, you…
WordPress is a top-rated platform due to the “ease” of its installation and initial and…
Jewellery insurance is the ideal solution if you keep pieces in your home that have…