How Does Advertising On Instagram Work? Currently, Instagram represents almost 25% of the total advertising revenue of the Facebook Group. This is because companies have found Instagram an ideal platform for promoting their products and services and disseminating their identity and corporate values.
Through Instagram business profiles, businesses can create a community with current and potential customers. In addition, this platform allows the establishment of a two-way community so that not only do companies communicate with their audience, but they can also receive comments, opinions, and questions from users.
But, without a doubt, one of the significant advantages of Instagram for companies is the possibility of creating advertising. Since Facebook bought the platform in 2015, users can create and manage ads to appear on the profiles of their target audience.
In the beginning, they could only be configured in a publication format. Still, today they can also be created in a story format, and various customization options exist.
Although advertising on Instagram is relatively cheap, it may not be profitable if it is not done professionally. For this reason, it is best to have a team of professionals specialized in advertising on Social Networks.
When setting up an ad on Instagram, you must choose between different formats and, most importantly, segment the audience to which the advertising will be directed. To do this, it is essential to put the account in “company” mode and link it to a Facebook account.
The ads can then be configured from the Facebook Ads account or the “promote” button, which appears next to the Instagram posts. Generally, it is best to do it from the Facebook Ads profile since it allows you to create more optimized campaigns to achieve the objectives set. How Does Advertising On Instagram Work?
Advertising on Instagram can come in various formats, such as photo ads, video ads, carousel ads, or collection ads. In addition, it is possible to incorporate direct links for users to enter the web page or perform a specific action.
Specifically, carousel or collection ads are the most interesting for displaying a catalog of products or services. These ads can include up to 10 photos or videos with a link to the website.
At Future Via, we have a team of professionals specialized in Instagram and Facebook advertising, capable of creating the most profitable campaigns with the minimum budget. In addition to creating ads according to the particular objectives of each brand, our team also monitors to adapt the movements to those actions that are working best and thus maximize the return on advertising investment. How Does Advertising On Instagram Work?
In addition, we also have a comprehensive Social Network Management service through which we advise companies and manage their social profiles. How Does Advertising On Instagram Work?
In this sense, it should be borne in mind that around 80% of Instagram users actively follow a brand or company. For this reason, it is essential to have a good network strategy and create valuable content periodically. How Does Advertising On Instagram Work?
Thus, companies can organically reach their target audience, create a community, attract new users and retain the company’s existing customers.
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