1. HubSpot Marketing Automation Software
The Five Best Marketing Automation Software And Tools: HubSpot’s marketing automation software has a significant advantage: it can be integrated into the suite that includes sales, marketing, and customer service software, automatically joining with HubSpot’s free CRM.
It may take some time to master the software (but we’re not leaving you alone: at HubSpot Academy, we give you the tools to do it). Once you get the hang of it, you’ll realize that automation goes way beyond just sending emails. The Five Best Marketing Automation Software And Tools Set up a simple list to respond automatically or build a complex network with rules designed to react to specific users with the same email they need. Create a unique live chat experience, which you can take to the next level with bots. Conversational.
The important thing is that the repetitive tasks are fulfilled within the conditions established in the tool, The Five Best Marketing Automation Software And Tools and thus you have more time to take care of the work that requires more creativity and resources.
Marketo, which was recently acquired by Adobe and added to its cloud of business services for marketing, now has Adobe Analytics and Adobe Target for you to experiment with and customize your strategy.
It is optimal if you have to target large clients, so we do not recommend it if you are a business just starting or specializing in small companies.
The advantage of Send In Blue is that it was born as a digital agency and eventually built its marketing tool, which evolved into marketing automation software.
This means that what you learned as an agency is reflected in your tool, so you will have scores in your reports and leads, launch SMS campaigns, telephone support, and up to 300 emails per day.
4. Active Campaign
Active Campaign has an integrated email marketing solution with marketing automation.
A significant learning curve is involved, so you must have some technical knowledge and skills and invest time.
For those who prefer to follow open-source proposals, Mautic is one of the most recent. It is already consolidated as one of the successful ones.
Because of its format, you can contribute to its code, join its community, and help make its tool better and more diverse.
Marketing automation is already a pivotal link to your strategy, and its primary function is to facilitate how you carry out your marketing actions. It offers you solutions that allow you to optimize both your time and your resources and thus obtain better results in terms of customer conversion.