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Google Analytics: What It Is And How It Works

Google Analytics: What It Is And How It Works The collection of statistics in Google provides an excellent opportunity for site owners. We highlight the main ones:

Analytical tools: Full attendance summaries, custom variables, traffic visualization, employee sharing support, API tools, etc.;

Content analysis:  Statistics of all site pages, download speed analysis, event tracking. An extensive set of tools that allows you to get information about the most popular pages of the resource; Google Analytics: What It Is And How It Works

Mobile data analytics: Evaluation of the effectiveness of mobile ads, analysis by application, statistics of clicks from mobile devices;

analysis of social activity The influence of social networks and user transitions, detailed statistics of material reposts, and business benefits;

conversion analysis Detailed statistics of goals and conversions, sales optimization, monitoring of the effectiveness of advertising campaigns, and display of transitions on the site; Google Analytics: What It Is And How It Works

advertising analysis A tool to analyze and compare different advertising sources, improve marketing efficiency and integrate with the AdWords service. Google Analytics Statistics is a free Google search engine website traffic analysis service. It provides detailed data about all visitors, showing data about the region, operating system, provider, traffic source, and other essential parameters. Google Analytics: What It Is And How It Works

Operating Principle

Google’s Google’s Java Script is installed on the owner’s owner’s site, automatically tracking all conversions. The system records actions and movements as soon as the visitor enters any resource page. In addition, direct transitions and visits from a search engine, social networks, advertising services, and other sources are considered.

All data is sent to Google servers, which are processed and systematized in a single database. After a while, they are displayed on the dashboard, where you can use various filters and widgets to view specific information. Google Analytics: What It Is And How It Works


How To Install And Configure The Service

To work with the service, you must create a Google account. Register as a new user or sign in with your username at https://www.google.com/analytics/.

  • Log in with your account on the service and click on the “Administrator” tab.
  • In the open menu, click the “Account” tab and select the account for which you want to add a site.
  • Click on the “Create resource” tab in the open menu.
  • Specify if you connect analytics for “Website” or “Mobile App.”
  • We are looking at an example for a website. Enter the resource name (for you), URL, industry, and time zone, and click the “Get ID” button.
  • Accept the terms and confirm the operation.
  • You will be shown a snippet of Google Analytics code, which must be installed on the resource to record user actions and maintain statistics.
  • Please copy and paste it into the footer of the site. It can also be placed between the header tags at the top of the page.

For popular CMS, specialized plugins allow you to install the code in a few clicks using just a user ID. Google Analytics: What It Is And How It Works

Traffic Metrics In Google Analytics

The traffic measurement parameters in Google Analytics are built from a large amount of data the system collects about users. We conditionally divide them into four blocks.

Aggregate site traffic data. Tracks the number of page views, unique and non-unique sessions, total audience, and new visitors.

Audience characteristics. Visitor activity (number of pages viewed by a unique user, average engagement, geographic distribution based on IP).

User fonts. Tracking of transitioned sites from direct transitions, a complete set of key search engine queries, and traffic sources by groups.

The popularity of the sections and pages of the site. Complete attendance analysis of each page, department, category, and list of popular pages for each user.

These are just some parameters by which Google evaluates website traffic and provides data to web admins. Altogether, a complete analysis is carried out, and each action of the visitor is recorded so that, based on this information, the owner can analyze how engaging his resource is for users, to which region most of the visitors belong, and which pages are of the most interest.

What You Can Learn From Google Analytics Reports

The statistics collected with the Google Analytics tool allow you to understand what errors were made in the design, in the arrangement of elements, in text materials, etc. Thanks to reports, you can find out the following: Google Analytics: What It Is And How It Works

Website Page Loading Speed

One of the critical factors that influence ranking on search engines;

Event Tracking 

Comprehensive information on clicking various buttons, on transitions between pages, on filling out multiple forms;

Platform Distribution 

It is essential to focus not only on personal computers but also on mobile devices. Thanks to the tools for collecting statistics on the Google Analytics site, you will determine what percentage of users visit the resource from mobile devices, tablets, and PCs;

Sales Analysis And Conversions

Detailed statistics and analysis of all user actions with banners, information panels, and videos. From the reports, you can understand what factors affect conversion and sales;

Ad Analytics

Do you use contextual advertising? Need help figuring out which ad is the most effective? Google Analytics will provide detailed reports on all ads and tell you which blocks are most effective;

Activity In Social Networks

The analytics tool automatically tracks user activity on social media and your website. You will receive complete statistics on resubmissions of materials from the resource.

Also Read: Retail Guide: What It Is, Characteristics And Keys To Achieve Sales

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