Keys To Growing Your Business On Instagram: More than 70% of companies worldwide use Instagram. It is not for less. With more than 1 billion monthly active users, more than 95 million posts every day, and an average of 50 minutes of user activity on the platform, Instagram is the social network of images where brands can generate 4 times more engagement than others. On other social networks such as Facebook or Twitter. Hence the importance of growing your business on Instagram.
The News Of Instagram In 2021 That You Have To Know
A few days ago, the CEO of Instagram, Adam Mosseri, announced the future of the application with a series of Instagram news. And it is that the pandemic has accelerated all the needs at the Internet level that had not been resolved for years.
From entertainment, through education or work, to the purchase of products and services online and social relations. All of this has inevitably moved to the digital channel. The new generations of users who seek transience and speed in content formats imply a new paradigm of the online world and social networks.
Such is the change that both content creators and consumers face that the giant Instagram will echo the trends and stop being an exclusive platform for photos and images.
Instagram will no longer be an exclusive image platform.
It will financially reward content creators with content monetization and Instagram Shopping optimization.
It will prioritize content in video format (short videos, Reels, or IGTV), which comes first as the most consumed format. Thus, it will ensure greater engagement for brands and content creators to reach more new users. That is, Instagram surrenders to organic reach.
Improve the user experience in terms of 1 to 1 communication. That is, improve the experience of private messages to become an instant messaging platform.
5 Tips For Using Instagram And Having More Engagement
Engagement means commitment and is a term used in marketing to refer to a brand’s relationship with its audience. On Instagram, engagement is measured by the interactions (likes, comments, saves, shares) that an account’s posts receive.
It is essential to increase engagement on Instagram because the application’s algorithm identifies which posts are most likely to interest users. The Instagram algorithm gives visibility to content based on its activity. In other words, the Instagram algorithm identifies what users are interested in through likes, comments, etc. Here are some tips for growing your business on Instagram. Keys to growing your business on Instagram
Improving engagement on Instagram without having recurring and loyal users will not do any good. You must get your target audience to reach your Instagram account and decide to stay. These are the keys to impacting your followers and making them choose to stay. That is, grow your business on Instagram.
1. Promote And Optimize Your Profile
Inform on your website, corporate blog, and in the rest of the social networks that the company has that you have Instagram.
2. Adapt The Content To Your Audience
As a company, limit yourself to sharing exciting content that gives value to your followers. It is advisable to establish strategies beyond selling. Instagram does not market but builds loyalty.
3. Use Hashtags
You can use hashtags to increase your reach, have greater visibility, and make it easier for other users interested in your topic to find you.
4. Share Your Content On Other Platforms
Instagram is a platform that allows us to quickly and easily share images on Twitter and Facebook, and you can take advantage of it to unify your content.
5. User Generated Content (UGC)
Invite them to post their posts with a custom hashtag for the occasion or directly mention your company’s profile name. The result will directly impact the satisfaction of your customers, and the degree of commitment acquired.
6. Measure, Measure And Measure Again
Every action typified in a digital marketing plan must carry a series of metrics to analyze. You can use Instagram Insights within the app to see post engagement, clicks to your website, and helpful demographics about your audience.
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