What Is A Sales Strategy? A sales strategy is an approach that enables an organization’s sales force to position the company and its products in such a way that they address their target customers in a meaningful and differentiated way.
Ten Examples Of Successful Sales Strategies
1. Inbound Sales Strategy
Inbound sales is a personalized sales methodology. An inbound seller focuses on their prospects’ pain points (or «pain points») and acts as a trusted consultant, adapting their sales process to the consumer’s buying cycle.
Inbound is not just a way of selling but a complete methodology that can be applied to any business, whether traditional or disruptive.
It consists of three stages:
- Attract: this causes your ideal audience to get to know your company through content appropriate to their interests. In addition, he creates accessible forms of communication with which he relates from the first moment.
- Interact: it is your opportunity to meet and focus on the need of each interested person, where you offer relevant and personalized solutions.
- Delight: once you give the specific solution, you will get the satisfied customer to become loyal and an ambassador of the brand.
2. Cross-Selling Sales Strategy
This strategy is also known as cross-selling. It is applied by encouraging the sale of a complementary product and associating it with the main product. Hence its name, since it offers a product or service to complement the one being purchased.
Example of the cross-selling strategy
Perhaps you have noticed it on Amazon, where you will always find complementary promotions under the heading “Customers who bought this also prefer that” or “Complete your purchase with this item.”
3. Additional Or Up-Selling Strategy
It consists of offering the customer, at the time of purchase, a product or service of more excellent value than the one he had planned to purchase, adapting it to the customer’s needs and with better characteristics.
This strategy offers higher-end products or services than the first option, which provides other features and improves the buyer’s expectations. Although you don’t necessarily offer a discount, it will be a purchase that is hard to resist.
Example of an up-selling strategy
Take this example from Amazon, where they offer you a product with more features and at a higher price
4. Sales Strategy With Loyalty Programs
This is one of the best sales strategies when you want to retain repeat customers while also wanting to attract the attention of other potential customers and build loyalty. The objective is to give them a sense of belonging to an exclusive group and provide them with the benefits of offers or promotions.
5. Push Sales Strategy
A push strategy is one in which various marketing techniques are used to “push” a product to consumers. It is usually used to give visibility to a new or little differentiated product or in temporary marketing campaigns.
6. Sales Strategy Using Marketing
(synchronization between marketing and sales)
Synchronizing your marketing department with your sales strategies will ultimately help you have a more solid business strategy.
It is essential that, when carrying out this, your marketing efforts serve to leverage sales efforts. This is possible by creating SEO-optimized content so your prospects can easily find solutions to the problems they are experiencing.
7. Sales Strategy With Demonstrations
Whenever possible, hold demonstrations. In short, there is no better sales strategy than seeing a compelling product that works.
Try to highlight the aspects of your product or service that meet your prospects’ expectations, and you will be much closer to closing a sale. To carry out demonstrations that are useful to your business strategy, you must first analyze who your potential customers are to avoid giving products in vain. This way, you will improve the options of closing the most significant number of sales.
Examples of sales strategy with demonstrations
Some examples of practical product demonstrations are:
- demos
- Free samples
- temporary test
8. Sales Strategies Using Email Marketing
Email marketing is a great option to follow up, sell, and offer more solutions to customers already in your contact base. Many companies use it to complement their strategies, but for some, it is a fundamental part of their sales scheme because it has been effective.
9. Social Media Sales Strategies
Although social networks are not sales platforms because they are about generating a community, attracting an audience, and interacting with them, in the end, the result can be to help drive a sale.
10. Sales Strategies With Events
Events are an excellent attraction for audiences interested in what they are participating in, so they are a sales strategy that helps educate the audience and increase their satisfaction by giving them the information they need.
Examples of sales strategies with events
- webinars
- online conferences
- Fairs
- Conferences
Also Read: Experiential Marketing: What Is It, And How To Apply It?
