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What Is Instagram Advertising? And What Type Of Ads Are Best On Instagram?

The most basic but fundamental thing is to discover the objective of your audience. Once we have done this step, we can explore the opportunities that Instagram offers us in terms of advertising. Since Instagram implemented advertising in 2015, it has continued adding new formats with which to achieve objectives. Here, we will present a review of all of them and our recommendations so that your results are optimal in each of them.

What Is Instagram Advertising?

Instagram advertising is a digital marketing strategy that allows businesses and individuals to promote their products, services, or content on the popular social media platform Instagram. Instagram, which Facebook owns, offers a variety of advertising options to reach a wide and engaged audience. Instagram ads can appear in users’ feeds, stories, and the Explore section, making it a versatile platform for different marketing goals.

Types Of Instagram Ads

Here are types of Instagram ads available.

Photo Ads

It is the most standard, consisting of a photo and an accompanying description.

This can be used for all objectives. It is important that, if you intend to add text to the image, it does not exceed the proportion of the photo. That is, the readers are not so invasive and exaggerated, where they do not reveal the background or directly cover it.

It is useful to attract traffic directly to your profile and obtain new followers from said content. You will show what they can find in your feed and, based on that, build a strong community. Eye! This option is only functional from the Instagram application; if you try to create a campaign from Business Manager, you will not find it.

Video Ads

As its name indicates, instead of photos, we can put videos. This is especially useful if we want to show a product in its entirety, something that would be more complicated to convey with a photo or story.

The maximum duration of the videos that Instagram allows us is 60 seconds. But you should create content with a different period. Why? Because unless the story/publication is moderately interesting, it is normal that 50% of those impacted will not stay to watch 25% of the video. Therefore, it ensures to tell the most important thing at the beginning to hook the user.

From Video Engagement in the Business Manager campaigns dashboard, you will be able to see the number of people who consume part or all of the video. And know how you can improve the message to make them stay until the end.

Streaming Ads

Said like this, it may sound strange to you, and you may know it better as “carousels”. This format will allow you to upload several contents in a single publication, where the user must slide their finger to see all of them.

This is also a great way to present your product in more detail, as well as collections tell stories… Anything you can think of. It has the advantage of offering a lot of information without having to leave the application.

Ads On Instagram Stories

It has been proven that being so visual and having full-screen playback, they are the best at capturing users’ attention. In fact, this format has been the type of advertising that is most widely available at very cheap prices.

It has versatility in terms of possibilities and formats since you can upload a photo or a video, and not just one of each. Still, you can also set up an ad sequence very similar to the carousel.

If you want to apply this last option, pay attention to the number of views from the first video to the previous one.

So, this format is the most recommended to obtain traffic.

Careful! The stories are not exempt from the restrictions according to the text and image. Remember, everything should be equal in size and easy on the eye. No overloads. With this, Facebook is very unpermissive, and if you don’t want it to stop your ads, apply this correctly.


IGTV Ads are video marketing advertisements that appear within Instagram’s long-form video platform, IGTV. These ads can be up to 60 seconds long and are strategically placed within users’ IGTV content. They provide a valuable opportunity for businesses to reach a larger and more engaged audience on Instagram by incorporating video advertising into their marketing strategies, helping to boost brand visibility and engagement.


Instagram advertising offers a powerful way to connect with a large and diverse user base. The specific type of ad you choose and your campaign strategy should align with your marketing goals and the preferences of your target audience. Instagram’s ad platform provides flexibility and robust tools to help you achieve your advertising objectives, whether it’s increasing brand awareness, driving website traffic, generating leads, or boosting sales.

Also Read : Keys To Growing Your Business On Instagram

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